Inthe McDonald brothers opened a hot dog stand in Monrovia, Californiainspired by a local hot dog stand that seemed to be the only profitable business in town, and which primarily served patrons at a local racetrack. However, the stand had few customers after racing season ended. Maurice decided to open a bigger hot dog stand in San Bernardinoa large working-class town approximately 50 miles eastward, with a population of approximatelypeople.
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McDonald's, the company that would come to represent what people love or hate about America, has humble roots in the Great Depression. In the s, brothers Dick and Mac McDonald were struggling to make a living running a movie theater in California when they noticed that a nearby hot dog stand always seemed to do a lot of business. Despite success, the brothers wanted to do things better and faster.
Richard and Maurice McDonald revolutionized the way that billions of people around the world eat — and produce — fast food. Inthey opened a drive-in barbecue restaurant in San Bernardino, California, that they transformed into a burger joint in Happy Meals — and the toys that accompany them — make up 20 percent of McDonalds sales.
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But to take a look into our past, we need to share the story of one man. How do you create a restaurant business and become an overnight success at the age of 52? Inyear-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before he completed his training.
If you were to ask the average McDonald's customer who founded the fast food empire, there's a chance they'd guess it was somebody named "McDonald. While the lives of the McDonald brothers were filled with success that would eventually afford them luxuries like custom Cadillacstheir lives were also fraught with frustration and defeat. The brothers lost out on a fortune and had their legacy all but erased for decades because of going into business with Ray Kroc.
This is a beta version of NNDB. Their parents were immigrants from Ireland, and their father worked as a shift manager in a New Hampshire shoe factory. In the late s, the brothers moved together to California, where they opened their first hot dog stand no hamburgers were on the menu in Pasadena in
Richard and Maurice McDonald, pioneers in the fast-food industry, were the first to use assembly-line efficiency in a restaurant kitchen. Their self-serve menu, under the golden McDonald arches, has transformed the eating habits of people all over the world. Attracted by the motion picture industry, their first jobs were as stage hands.
Starring Michael Keaton as businessman Ray Krocthe film portrays the story of his creation of the McDonald's fast-food restaurant chain. InRay Kroc is an unsuccessful traveling salesman selling Prince Castle brand milkshake mixers. While he has a supportive wife named Ethel and has saved enough to live a simple and comfortable life in Arlington HeightsIllinoishe craves more. Ray also observes that many of the drive-in restaurants that he tries to sell to are inefficiently run, with a long waiting time for orders and carhops more concerned with avoiding the groping from greasers than getting the orders right.