The second commercial, set to Frankie Goes to Hollywood classic Relax, features a glamorous red-suited cabin crew and pilot walking through an airport for Virgin Atlantic's first flight in As the pilot and entourage walk through the airport crowds of people, mostly men, ogle the array of glamourous air hostesses. One man inadvertently squirts hamburger filling over himself while watching the procession.
At A Million Ads we split our personalised creative approach into sub-conscious and conscious, with sub-conscious personalisation pricking your attention by coincidentally and perhaps subtly mentioning your nearest city, or what the weather is like for you right now. We've done plenty of campaigns that deploy these techniques to great effect. Conscious personalisation, however, lets you as the listener know exactly what is going on by exposing what data we know about you.
Sir Richard Branson is to capitalise on the row over British Airways chief executive Rod Eddington's "gutless cowards" comments in a tongue-in-cheek new advertising campaign. The outspoken Australian infuriated Hollywood film stars earlier this month when he criticised them for refusing to fly because of the September 11 terrorist attacks. Now Sir Richard is to turn the gaffe to his advantage by trying to persuade stars to travel with his airline, Virgin Atlantic, instead.
The campaign contains a healthy dose of cheekiness from Virgin, as well as showcase product features that flyers may not know are offered by the airline. To support the new TVCs, the airline is also launching a digital, social and radio campaign that introduces a new visual identity and reflects a similarly playful tone. You must be logged in to post a comment.
At a time when there is much uncertainly in the world, we believe that even when times are tough, a positive attitude helps achieve better outcomes. As part of the brand platform launch, eligible Velocity Frequent Flyer members will also receive a personalised eDM detailing their history with the program. Hits the spot in terms of supporting the brand.
Virgin Australia is overhauling its brand marketing with the introduction of a new positioning, a new tagline, new creative work and a host of new messaging. Kingsmill tells AdNews Virgin has been quiet for a while, because it was gearing up for a major rethink about how it positions itself in the market. Over the last 12 months Virgin has done a lot of work internally on refining its purpose and values and being clear on why it exists. She tells AdNews that the brand platform is about an attitude and a spirit, rather than targeting any specific segment.